Since its first exhibition in 1895, RAI Amsterdam has grown into a leading international exhibition and conference organisation. They have been uniting different worlds, people, and markets for more than a century.
Today they welcome more than 500 national and international conferences, exhibitions, events, and more than 1.5 million visitors annually. The RAI complex is designed to be as multifunctional as possible to accommodate all types of events. Flexibility is always a key concern, especially in today’s market.
Navigating and making the most of your time at a conference or convention is not always an easy thing to do. Large open spaces are turned into mazes with exhibitors and stands lining the narrow lanes. As a result, visitors may leave feeling disappointed and are less likely to return to the venue.
As one of the leading convention centers in Europe, RAI wanted to provide visitors with an easy way of orientating themselves at events. First step towards this was to get a digital map of the venue. The ever-changing layouts of RAI Amsterdam were making it hard and expensive to keep an updated overview of the facilities.
RAI decided to implement MapsIndoors with the help of Localyse, our Partner for the Benelux region.
First step of the solution for RAI Amsterdam was providing good orientation for the visitors of the convention center and maximize productivity at events. RAI believes in the seamless transition from outdoor-navigation to indoor-orientation that MapsIndoors ensures, which was essential for them when choosing their Indoor Navigation provider.
The data quality of the CAD maps RAI provided was exceptional. This sped up the project development process as the indoor solution could easily be fed with the basic information it needed. From there, the solution took form.
Now when RAI is hosting new events, the basics are in place and through the MapsIndoors CMS system, the maps of the facilities can be updated to match the actual setting and be branded accordingly.
By integrating those maps with event specific apps (provided by third party) visitors get a tailormade experience for the events they are attending at RAI Amsterdam.