Rai Amsterdam
The Multifunctional Convention Center
As the facilitating party, RAI Amsterdam Convention Centre creates the ideal conditions for inspiring meetings and conventions to take place in. As the organising party, RAI Exhibitions connects context, content and communities utilising national and international consumer and professional trade fairs.
500 conferences
RAI Amsterdam is facilitating more than 500 national and international events every year
1.5 million
More than 1.5 million visitors are strolling through the facilities of RAI Amsterdam every year

Examples of solutions for Rai Amsterdam

Business

Since its first exhibition in 1895, RAI Amsterdam has grown into a leading international exhibition and conference organisation. They have been uniting different worlds, people and markets for more than a century.
Today they welcome more than 500 national and international conferences, exhibitions and other events, and more than 1.5 million visitors annually. The RAI complex is designed to be as multifunctional as possible to accommodate all types of events. Flexibility is always a key concern, especially in today’s market.

 

Challange

Navigating and making the most of your time at a conference or convention is not always an easy thing to do. Large open spaces are turned into mazes with exhibitors and stands lining the narrow lanes. As a result, visitors may leave feeling disappointed and are less likely to return to the venue.

As one of the leading Convention Centers in Europe RAI wanted to provide visitors with an easy way of orienting themselves at events. First step towards providing that, was to get a digital map of the venue. The ever-changing layouts of RAI Amsterdam was making it hard and expensive to keep an updated overview of the facilities.

 

Solution

RAI decided to implement MapsIndoors, with the help of Localyse, our Partner for the Benelux region.

First step of the solution for RAI Amsterdam was providing good orientation for the visitors of the convention center and maximize productivity at the event. RAI believes in the seamless transition from outdoor-navigation to indoor-orientation that MapsIndoors gives the users and that was essential when choosing an Indoor Navigation provider.

The data quality of the CAD maps RAI could provide was exceptional. This sped up the project development process as the indoor solution could easily be fed with the basic information it needed. From there, the solution took form.

Now when RAI is hosting new events, the basics are in place and through the MapsIndoors CMS system, the maps of the facilities can be updated to match the actual setting and be branded accordingly.

Integrating those maps with event specific apps (provided by third party) the visitors get a tailormade experience for the events they are attending.

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Benefits of Indoor Navigation for RAI Amsterdam
Flexible and customizable CMS system to update the every-changing layouts
Visitors are getting an event experience that matches the expectations of 2019
Seamless transition from outdoor-navigation to indoor-orientation