Online shoppers are increasingly demanding more from retailers. Pandoras customers inclusive. They want more information at the start of the online experience, more options during checkout and delivery, and more channels for interacting with the brand – including the physical stores.
Physical stores may have seen footfall drop in recent years, but this does not undermine the vital role they play in the modern customer journey.
Shopping remains a cross-channel experience. Customers research online to narrow down their options. Then, before buying, they very often visit a brick-and-mortar store to confirm quality expectations.
Pandora wanted to make it easy for their customers to shop online and get a smooth check-out proces and at the same time make it easy to find the nearest store and get directions to the store.
They are using the Places API to show opening hours and to make sure the check out process is as easy as possible for the customer, e.g. autocomplete of the information they need from customers.
By using Geocoding and Distance Matrix APIs Pandora is ensuring that online visitors can see the location of the nearest stores, the distance to the stores, and the time it will take them to get there.
All things combined, Pandora is utilising the Google Maps Platform the best possible way to ensure a good user experience for their customers.