Connecting online and offline retail
Pandora uses Google Maps to optimize their customer experience both online and offline
different countries on six continents
points of sale including more than 2,700 concept stores

APIs Used

  • Geocoding API
  • Distance Matrix API
  • Maps API
  • Places API
  • Maps Static API


Online shoppers are increasingly demanding more from retailers. Pandoras customers inclusive.  They want more information at the start of the online experience, more options during checkout and delivery, and more channels for interacting with the brand – including the physical stores.

Physical stores may have seen footfall drop in recent years, but this does not undermine the vital role they play in the modern customer journey.

Shopping remains a cross-channel experience. Customers research online to narrow down their options. Then, before buying, they very often visit a brick-and-mortar store to confirm quality expectations.


Pandora wanted to make it easy for their customers to shop online and get a smooth check-out process and at the same time make it easy to find the nearest store and get directions to the store.

They are using the Places API to show opening hours and to make sure the check out process is as easy as possible for the customer, e.g. autocomplete of the information they need from customers.

By using Geocoding and Distance Matrix APIs Pandora is ensuring that online visitors can see the location of the nearest stores, the distance to the stores, and the time it will take them to get there.

All things combined, Pandora is utilising the Google Maps Platform the best possible way to ensure a good user experience for their customers. Read more about MapsIndoors or see our showcases here.

"It was an exciting project with Pandora. Very interesting challenges and the opportunities that lie within the different APIs are the perfect solution"
Toni Selv-li Buch - Project lead
Smooth check-out process online
Easy location of physical stores
Improved customer experice