Improved visitor experience with interactive maps and smooth wayfinding
To overcome the challenge of poor wayfinding at previous ITCA events, MapsPeople created an indoor map for the 2023 event. The map covered a space of ~6000 m2, including exhibitor and sponsor booths, and other key points of interest. Everything was connected via route networks drawn by MapsPeople to ensure easy wayfinding inside the venue.
With the use of MapTemplate by MapsPeople, built on top of Mapbox, MapsIndoors was easily integrated into the event mobile application for all visitors to use. Compared to previous years, the map and wayfinding solution for ITCA 2023 gave visitors and sponsors an improved digital experience at the event without the hassle of getting lost.
Better visibility for sponsors
The mapping solution offered an excellent opportunity for sponsors to showcase their brand and services. Sponsors were able to have their booth marked with their logo on the map, allowing for easy identification and recognition. Furthermore, sponsors had the option to provide a description of their services and even include a direct link to their website when clicking their booth on the map.
Seamless interaction with mobile app
The seamless integration of MapsIndoors into the event mobile application contributed to a smooth and streamlined experience for users. The map loaded within a webview, and users could access it and its features without the need to exit the event app. This eliminated potential disruptions and inconveniences caused by switching between different applications, ensuring that attendees could stay fully immersed in the event while utilizing the map for navigation and information retrieval.