UEFA
Facilitating planning of EURO 2020
To celebrate the European Championship’s 60th birthday, the UEFA EURO 2020 is being held across the continent for the first time in the competition's 60-year history, with 12 host cities in all. As such, expenses for planning, coordination, logistics, security, television, and hospitality are expected to soar.
12 locations
The Euro 2020 takes place at 12 different stadiums
x5
UEFA visits stadiums up to five times before matches

Business

UEFA – the Union of European Football Associations – is the governing body of European football and the umbrella organisation for 55 national football associations in Europe.

UEFA runs nation and club competitions including the UEFA European Championship, UEFA Nations League, UEFA Champions League, UEFA Europa League, and UEFA Super Cup.

 

Challenge

An entire year of preparation goes into every major football championship organized by UEFA. UEFA’s planning team makes up to five site visits to each host stadium throughout the planning process. This is time consuming, resource intensive, and an environmental detriment considering the hundreds of hours of international flights.

To celebrate the European Championship’s 60th birthday, the UEFA EURO 2020 is being held across the continent for the first time in the competition’s 60-year history, with 12 host cities in all. As such, expenses for planning, coordination, logistics, security, television, and hospitality are expected to soar.

 

Solution

Together with our partner, Sword, we have created a virtual stadium solution that allows the UEFA planning team to virtually visit the 12 European stadiums that will host the UEFA Euro 2020.

By digitizing the stadiums using CAD drawings and 3D models, UEFA can now plan and coordinate a great deal of the work from their headquarters in Switzerland. This heavily reduces time waste, eliminates travel costs, and curbs the CO2 emissions by reducing the amount of flights.

The planning secretary can virtually walk around within each of the 12 stadiums to inspect every detail, including press areas, VIP lounges, and access roads to areas outside the stadiums that must also be organized and secured before the tournament. The solution’s user interface automatically shifts to Google Maps when the user leaves the virtual stadium models, so it’s easy for UEFA to move in and out of every stadium without even being physically on-site.

 

Additional use cases

The virtual stadium solution offers a range of additional use cases that can help you enhance fan experience, improve security and operations, and boost sales.

A full indoor mapping and wayfinding solution provides fans with turn-by-turn navigation from their front door directly to their seat. By integrating the solution with other third-party systems, e.g. parking lot management system, eTicketing system, or queue management system, you make it as easy as possible for fans to find and book a parking space near their seat, find the entrance with the shortest queue, and upgrade their ticket to one with a better view.

You can also increase sales through location-based push notifications or boost the sale of hospitality packages by offering virtual tours of your conference and meetings facilities.

By opening up the solution to stadium staff, volunteers, suppliers, partners, and security services, the virtual solution can also help you facilitate operations, coordination, and reporting both before, during, and after events.

Benefits
UEFA’s planning team can virtually inspect the details of each UEFA stadium
The solution can be opened up to volunteers, security, suppliers, partners, and more to improve and optimize planning and coordination
A full indoor mapping and wayfinding solution optimizes the fan experience